Courts

Customer Success Story

Overview

Courts is well known throughout the Caribbean, and its name is synonymous with quality, affordable, furniture and appliances, flexible credit options as well as innovative marketing promotions.

The company has been a market leader since its inception and its bright yellow, red and blue buildings dominate major towns across the many Caribbean islands.

Courts currently operates 93 stores in 11 Caribbean countries: Antigua and Barbuda, Barbados, Belize, Dominica, Grenada, Guyana, Jamaica, St. Kitts and Nevis, St. Vincent and the Grenadines, St. Lucia and Trinidad and Tobago.

Challenge

The e-commerce had to be multi-site and multi-currency, in order to be able to attend the different needs and rules that apply to the different countries: Antigua, Barbados, Belize, Dominica, Grenada, Guyana, Jamaica, St. Kitts & Nevis, St. Lucia, St. Vincent, Trinidad & Tobago, USA.

The USA specific site is a kiosk version, which means some different features and characteristics.

The available payment method in the regions where the e-commerce operates (First Atlantic Commerce) didn't have an available extension for Magento.

The e-commerce had to be integrated with several systems that the company already has in place. All this meant the need of many customizations and special development.

Solution

The solution was implemented utilizing Magento Enterprise Edition, configured to use the Apache Solr search engine (customized to offer a better autosuggest feature, and also indexing the CMS pages), special geolocation features (to help the user and to ensure some restrictions that apply according to the region).

Between the many customizations developed, we have: USA Kiosk version for each country, custom reports, custom analytics tracking (using Persomi), job opportunities (a special feature that allows the recruiting department of Courts to organize its candidates searches, publish offerings and receive résumés), multiple Addresses checkout, geolocation and manage the stock per website.

The platform allowed the company to meet its needs of innovation and expanded reach, and keep offering the best to its clients (as it has been doing since 1959)