El Burgués

Customer Success Story

Overview

El Burgués is an exclusive brand of stylish and elegant men's fashion.

The brand embodies the most exquisite and refined taste of the European clothing and culture.

The quality, plus the classic and modern design that are characteristic of El Burgués, captivated the interest of the sophisticated men. The lovers of fashion and sophistication have several luxury boutiques in Buenos Aires, with a variety of models, sizes and colours, where they can find an answer to their needs.

Challenge

We had to replace a custom made e-commerce with a world class platform, that allow the e-commerce to grow with the same rhythm that the brand is growing in Argentina and in the world.

The e-commerce had to be an online continuation of the exclusive, special buying experience that customers enjoy in the physical stores of El Burgués.

On top of this, we should get a fully functional site, multi-device (responsive design) and a pixel-perfect design in 3 months!

Solution

We based the solution on Magento Community Edition, leveraging on the RDE capabilities available since 1.9. The focus was on getting the design applied with perfection, aligned with the ruthlessness drive for perfection that the brand applies to their products.