Solo Deportes

Customer Success Story


Solo Deportes is the leading retailer and distributor of sportswear and fashionwear in Argentina, offering top brands and personalized attention to its customers.

The company, founded in 1954, continues growing up. Today, Solo Deportes has more than 400 employees and operates in 23 stores in Capital Federal and Gran Buenos Aires, Argentina.


The portal was already implemented with a Magento 1.9.1 Community Edition. Implementation was not stable, with lots of security leaks and performance issues.
Due to all this factors, sales and conversion rate had decreased significantly.

The challenge was to increase efficiency and effectiveness of the online channel operation in order to be a continuation of the exclusive buying experience that customers enjoy in the physical stores of Solo Deportes.


The solution was to stabilize the current Magento Community Edition implementation by applying functional, security and performance improvements. We also migrated the platform to a scalable and redundant cloud based environment.

The initial goal was to stabilize the platform and increase sales performance, now that this is accomplished with an order increment of 300%, we’ll work together into a phase II of the platform, helping Solo Deportes to keep pushing forward!